Target Audience

Over the last few lessons we have discussed our target audience and done tasks to see which target audiance is best for our genre and whether they would enjoy the teaser trailer, poster and magazine. As we had decided on a Romantic Comedy genre for our coursework we discussed and researched into what target audience are most interested in this genre. When watching other teaser trailers of Rom-Com genre such as 27 dresses, 10 things I hate about you and he’s just not that into you we found that we where intrested in them and that we turned out to be apart of the target audiance they where aming for. This was a big help in deciding  deciding on our target audience. We then decided on a target audience of 13-19 teenage girls, as that is the age range we are in and if we were the audience we would be attracted and interested in it. When we had decided on having a 13-19 girl target audience we decided to do some more research and go and ask people who would come in this age range and see what genre of film they prefer and why. The common response from teen girls was Rom-Coms as they contain romance, love, girly stories that they fantasise about and wish would happen to them. Also they contain the comedy element which makes them more attractive to this audience and makes them more fun to watch. As we have decided on this target audience we are going to try and get this across in our short teaser trailer so it appeals to our target audience and make it something that a teenage girl would go and watch. We also chose this audience because when watching these teaser trailers they do not seem to be target at boys as they don’t contain elements that you would expect boys to like such as action movies with car chases and fight scenes, but boys could watch if dragged along by their girlfriends. I think when a 13-19 teenage girl audience is watching Rom-coms they are an active audience as they can take what they want from the film and have different understandings of the films. Romantic comedy films consist of love and humour but the audience can take this in different ways as they can agree with the relationships or fantasise that it was them, wishing they were the characters or can sympathise with the characters to an extent. The audience can get different understandings of these films.
The research I have done on target audience is basic questions asked to young girls in this target audience age range and finding their opinions and seeing if we have decided correctly. We have also analysed posters and magazine front covers to see if they attract us as we are the same agre as target audience age range and enjoy rom-coms ourself. This will help us to discover whether our chosen target audience will enjoy and be attracted to them. We have looked at 27 Dresses, Valentine’s Day, Finding Greta and 10 things I hate about you.