Final Poster

Our final poster uses the colour scheme pink and blue, we wanted this to show the romance of the film, but we also wanted the pictures to put forward the comedy aspect of the film as well. When researching other rom-com posters aimed at the same target audience as ours we found that bright colours were used, along with attractive title fonts. Taglines were also used to represent the main message of the film. We decided on the keeping faith font, as it comes across as romantic and is compatible with our older teen audience. Although it is black and white, we used pink in the heart to suggest romance as well as adding some colour to the poster. The photos the important part of the poster as we wanted them to illustrate both the younger and older parts of the film. The first showing them younger at school with him liking her, but her having an attitude and not being interested in him, then the second picture showing them older and more mature, but as he has become very successful she has become interested in him despite what her friends think, but then he doesn't like her. We thought that using the tagline 'She loves him...He loves her not' was a good simple way of suggesting our storyline, as well as a clever play on the original saying ‘She loves him....she loves him not', and as the main plot of the story is how the tables have turned and it is now the girl trying to win the guy. This is different from other rom-coms as most of the time it is normally the boy trying to win the girl over such as ‘The Ugly Truth’. We also added in some pink hearts to contribute to the romance, and also add a fun element to the poster; it also matched the pink heart in the word faith. After showing our target audience we got feedback suggesting that the 'coming soon' needed to be bigger and that the actor’s names needed to be bolder so that they were more noticeable like their posters. We were also told that they liked the poster better without a background, as the white makes the characters and colours stand out more. We took this feedback on board and changed specific parts to suit our target audience more. When doing this we decided to make half the names black and the other half pink and blue to match the colour scheme, as well as making them slightly slanted, this was the same in other rom-com posters we looked at such as ‘How to lose a guy in 10 days’, ‘The Proposal’ and ‘Failure to launch’.